Kevin Mazur/ Getty Images
Kevin Mazur/ Getty Images
The Jolie-Pitt Foundation could be in for another massive haul in the near future.
With People and the U.K.'s Hello magazine teaming to pay a record $14 million for the first photographs of Angelina Jolie and Brad Pitt's twins, Knox and Vivienne, back in 2008, it's seemingly a given that the price tag for a Jolie-Pitt wedding exclusive will climb into eight-figure territory, as well.
But will the couple's seven-years-in-the-making nuptials surpass $14 million?
Probably not—and not only because people have at least seen Angelina and Brad before.
"I think the market was a little different then" when the twins were born, Scott Cosman, owner of photo agency Fame/Flynet Inc., tells E! News. "The magazine market was at its peak. If they had the same photo [of Knox and Vivienne], I don't think they would get that now. I think now they would have gotten half that."
Which isn't to say that the "wedding of the century" photos won't fetch top dollar—at least $10 million, Cosman is predicting.
"A wedding photo with all the kids?" he says. "[Magazines] would pay a fortune for that. Worldwide rights for a picture like that, with all the kids, I would say $10 million-plus."
Cosman says that he expects the couple to once again work with photo agency Getty Images, which has negotiated most of the big Brangelina exclusives, including the first pics of Shiloh Jolie-Pitt ($4.1 million from People and $3.5 million from Hello!) and the twins' arrival.
These lucrative exclusives still manage to pan out these days despite the increasingly leaky Internet because the agencies and the magazines bring out the big privacy guns: no emailing, no more than a few people in a meeting, etc.
"I've heard of editors going to an office in New York City, where the photos are just projected on to a wall," Cosman says. "And then they decide if they want to bid on the photos. They don't email anything. You have to physically go in person and look at them. Obviously, because of the value of the picture, they don't want them to be 'out there.'"
Then again, there's always the chance that Mr. and Mrs. Pitt (right, as if Angie will ever drop the Jolie) will distribute a complimentary photo to the media for starters—but Cosman finds it much more likely that they'll hold out for the highest bidder so that they can get the most money possible for their charity, where these photo funds regularly end up.
And no matter what they do, the wedding itself probably going to be as difficult for the paparazzi to get to as possible, so the possibility of a rogue shot of Jolie in her dress, et al., is minimal.
"It will be in some location where you can't get shots, or in a house and an intimate affair with a small group," Cosman says, reflecting the general consensus that Jolie and Pitt may very well swap vows in a low-key manner.
"I don't see them having a big wedding. They are kind of insulated from the world. They don't want a circus. I don't think they want 10 choppers in the air for their wedding or hordes of paparazzi trying to crawl through bushes—who would want that?"
No one who would otherwise get $10 million for their wedding pictures, that's for sure!