Music Channel - Category Header 920x60

News/ 

She Likes Pop: Nicki Minaj Signs Major Endorsement Deal With Pepsi

  • Share
    0
  • Tweet
    0
  • Share
    0
  • <> Embed
Nicki Minaj
Nicki Minaj Kevin Mazur/WireImage

Nicki Minaj is the choice of a new generation of marketers.

The Pink Friday songstress is standing up for the red, white and blue—cola, that is—as she's signed on to be the new face of Pepsi.

Guess her exorcism performance at last month's Grammy Awards went over well with the soda executives.

RELATED: Nicki Minaj's "Vulgar" Grammys Exorcism Angers Catholic League

According to Forbes, the 29-year-old rapper sealed an endorsement deal and already filmed her first commercial for the beverage giant last month in South America.

"You'll see the commercial probably in the next two months," Derek Jackson, the agent who hashed out the agreement, told the magazine. "That'll be a segue into a new beverage Pepsi has called Pop and she'll be the face of the brand. It's going to be explosive."

Terms were not disclosed, but the pact was said to be worth seven figures and also includes an option for Pepsi and Mountain Dew to bankroll an original film that will star Minaj at some point.

RELATED: Are Jay-Z and Nicki Minaj Really in the Illuminati?

No doubt the Trinidadian-born singer will pad her bank account nicely, not that she's short on change. Last year, Minaj raked in $6.5 million, making her the top-earning female rapper of the year.

A rep for the musician was unavailable for comment.

Minaj's new album, Pink Friday: Roman Reloaded, drops on April 3 and features such guest artists as her Young Money mentor Lil Wayne, Rick Ross, Nas, Drake and Chris Brown.

  • Share
  • Tweet
  • Share
  • <> Embed

PICS: 2012 Grammys Best & Worst Performances

FROM AROUND THE WEB
MORE ON EONLINE

RELATED VIDEOS:

Most Read
Brad Pitt, George Clooney
New Pics
Homme Boy
MORE PHOTOS
Matthew Lewis, Attitude Magazine