Adam Levine already appeals to our sense of sight and sound, but soon we'll be able to add smell to that list!
The Voice coach and Maroon 5 frontman is joining the ranks of Justin Bieber, Katy Perry, Kanye West and more by developing his very own fragrance.
According to the Hollywood Reporter, 222 by Adam Levine will be launched in May 2013 with ID Perfumes. The scent will be sold in various sizes in both men's and women's varieties.
This isn't Levine's only entrepreneurial adventure.