Matt Roberts/Getty Images
Turns out the 24-year-old Just Go With It star landed a deal with Magic Millions, an Australian thoroughbred sales company. She's the face of the brand's 2012 carnival and annual horse race day.
"I am so excited to be coming to Australia as the ambassador of the 2012 BMW Magic Millions Carnival," she said in a statement. "I look forward to travelling to the Gold Coast to enjoy some sunshine, glamour and horse racing this year."
So that explains the headgear.
But aren't there prettier options out there besides a wacky serving dish? Poor Brooklyn is doing her best to grin and bear it in this outrageous hat, unflattering green dress and wedge heels while standing in the sand.
Here's hoping the stylist works some extra magic on her outfit next time.