UPDATE: Wegmans Food Markets has decided to resume running ad featuring Alec Baldwin.
"We regret ending the Alec Baldwin holiday commercials one week earlier than planned in response to a couple of dozen complaints. We have decided to run the commercials again, effective immediately," read a statement on the Wegmans website. "Clearly, many more people support Alec, as evidenced by the hundreds and hundreds of tweets, emails, and phone calls we have received."
Words With Friends fan Alec Baldwin seems to have quickly lost friends at one particular grocery chain.
Commercials for Wegmans Food Markets featuring the actor have been pulled after some folks complained about his recent behavior on an American Airlines plane.
"We had perhaps a couple of dozen complaints, and we take complaints from our customers seriously," a spokeswoman for Wegmans told Rochester, N.Y., media outlets.
Baldwin, who was removed from a flight at Los Angeles International Airport on Dec. 6 after refusing to stop playing Words With Friends and turn off his cell phone, originally filmed the spots for the 2010 holiday season. They were supposed to run again for three weeks last month. However, they were pulled after two weeks following the airline incident.
The 30 Rock star was hired to do the ads after revealing that his mother, who lives in the Syracuse area, is a loyal customer.
(Originally published January 4, 2012, at 6:50 a.m. PT)