Kim Kardashian isn't having a November to remember.
People for the Ethical Treatment of Animals is targeting the reality star over her furry fashion choices in a new billboard set to debut in Los Angeles.
So what's got PETA's goat? And what's that billboard look like?
The ad, set to debut next month, sports a photo of the E! personality decked out in a fox pelt. Next to her are two pups. The caption reads, "Kim: These babies miss their mother. Is she on your back?"
Kardashian has had long loved her pelts. Back in 2006, she told us she wasn't worried about activists coming after her over her apparel choices.
"I love fur," she told E! News. "I'm really into fur…all these great fur coats."
By 2008, she acknowledged she had a better understanding of the issue.
"After hearing what [PETA] have to say, you definitely think about it," she said. "I'm learning a lot and it's baby steps."
In a separate statement, the organization is urging Kim to give up fur, noting that sister Khloé has previously posed naked for a PETA anti-fur ad.
"Kim knows that animals on fur farms are beaten, electrocuted, and often skinned alive," said PETA spokeswoman Lisa Lange. "When Kim is ready to put an end to her relationship with fur, PETA will be happy to take her discards and donate them to the homeless."
Kim has not yet responded to requests for comment.