Twitter aficionado Ashton Kutcher is just now learning that 140 characters are more than enough get him in trouble.
After taking heat from followers for an ill-considered pro-Joe Paterno tweet, Kutcher is punting management of his Twitter account to his production company.
In a lengthy blog post, the Two and a Half Men star admits the furor he inadvertently touched off last night has prompted him to reexamine how he uses the social media platform he helped make part of the pop culture landscape.
"Up until today I have posted virtually everyone of my tweets on my own, but clearly the platform has become to big to be managed by a single individual," wrote Kutcher. "It seems that today that twitter has grown into a mass publishing platform, where ones tweets quickly become news that is broadcated around the world and misinformation becomes volitile fotter for critics."
The 33-year-old thesp seems to have learned this the hard way after sparking a furor with his "misinformed post," which he subsequently deleted and issued apologies for.
"A collection of over 8 million followers is not to be taken for granted. I feel responsible for delivering an informed opinion and not spreading gossip or rumors through my twitter feed," added Kutcher.
As a result, Kutcher now says that while he plans to continue issuing personal missives from his @aplusk account, the tweets will be will monitored by his managers at Katalyst Media to protect his good name and rep (and make sure he doesn't make further gaffes).
"While I feel that running this feed myself gives me a closer relationship to my friends and fans I've come to realize that it has grown into more that a fun tool to communicate with people," Kutcher confessed. "While I will continue to express myself through @Aplusk I'm going to turn the management of the feed over to my team at Katalyst Media to ensure the quality of it's content.
"My sincere apologies to anyone who I offended. It was a mistake that I don't think will happen again," he concluded.