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Madonna's Truth or Dare 2.0? Pop Icon Launching a Lifestyle Brand for the Ladies

Madonna Gareth Cattermole/Getty Images For The BFI

She's living in a material world, all right.

After the successful launch of her Material Girl juniors line with daughter Lola, Madonna announced she'll be designing a new collection targeted toward ladies 27-50.

What's the word on this immaculate collection?

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Well, it's called Truth or Dare. Or Truth or Dare by Madonna, to be exact.

The lifestyle brand will sell fragrances, accessories, footwear, handbags and intimates exclusively at Macy's in 2012, and then roll out into other major department stores in 2013.

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"Over the past several years, I have been approached countless times to create my own brand," Madge said in a statement. "The timing is right and I have found great partners in Iconix who can help translate my vision to reality."

Are you excited to see Madge's new line? Weigh in below!

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