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Jersey Shore's The Situation: Master of Branding?

Would anyone care for a drop of The Situation hand sanitizer or a supercool ladies' tee with silver shades on it?

Mike "The Situation" Sorrentino stopped by Chelsea Lately to promote a variety of products he's selling on his new, official website, which just  relaunched after crashing when 2 million guidos and guidettes squeezed in some Internet time between their GTL.

Oh, and if you're wondering what his status is with Snooki and what the hell made him think to head-butt a solid wall, then check out the clip.

PHOTOS: Jersey Shore Hits Hollywood

 

 

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