Amy Winehouse's Fashion Line Will Live On

Fred Perry announces that two remaining collections designed by singer prior to her death will be released as planned, after receiving the blessing of her father, Mitch

By Gina Serpe Aug 08, 2011 5:27 PMTags
Amy Winehouse, Fred PerryFred Perry

The fashion show will go on.

Last month, Fred Perry announced that it had placed its capsule clothing collaboration with Amy Winehouse on indefinite hold in the wake of her sudden passing, and said that it would only proceed with the production of the remaining collections—which Amy herself had completed designs on earlier this year—if her family gave their approval.

Well, guess what fashion fans?

The Winehouses just did.

"After much consideration and with the blessing of Amy's family, Fred Perry has decided to release the AW11 Amy Winehouse for Fred Perry Collection," the sportswear company, which has worked with the late singer since 2010, said in a statement.

"Amy was passionate and dedicated to the collaboration and her signature style is clearly stamped across each piece."

Amy's father, Mitch Winehouse, also released a statement today explaining his decision to move forward with the lines, which will extend through fall 2012.

"When Fred Perry came to us to ask what we would like to do with the new collection it was natural to continue," he said. "Amy loved working on both collections and would want them to be made available."

Rather than seek to profit off of the posthumous release, both Fred Perry and Mitch announced that Winehouse's cut of the would-be profits will go toward the charity her father is starting in her name.

"In such circumstances, Amy's royalties and fees from both collections will be donated to the soon to be established Amy Winehouse Foundation," the company said. "Fred Perry will also make a seasonal donation to the foundation."

Mitch echoed the comments, stating, "All the money we make and the donation that Fred Perry will give will go straight into the Amy Winehouse Foundation, which we are setting up to help children and young people in her name."

Now that's what we call style.