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Eddie Cibrian Strips Down...Without LeAnn Rimes!

Eddie Cibrian, Charisma Ads Charisma Linens

His sometimes messy private life with LeAnn Rimes aside, we gotta admit that we think Eddie Cibrian is one fine lookin' fella.

And someone else thinks so, too. And no, we're not talking about Ms. Rimes.

Read on to find out about the actor's latest adventures in bed...

READ: Why is LeAnn Rimes moving to Chicago?

The 38-year-old actor and father of one is the new face of luxury home collection, Charisma.

He poses in a bathrobe in one shot, while in another, he relaxes in a tub. But it's a couple of shirtless pics of him in bed that make us wonder if he sleeps au natural. Sadly, he's covered from the waist down by plush comforters. Darn it!

Oh, he's also wearing his wedding band in the ads.

Eddie Cibrian, Charisma Ads Charisma Linens

Cibrian, as you may have heard by now, stars in the new NBC series, The Playboy Club, premiering on Sept. 19. His Charisma campaign kicks off at about the same time in several magazines, including Elle Décor and Gotham.

This isn't the first time Charisma has used a celebrity-tabloid staple for its ads. Before Cibrian, Halle Berry's baby daddy Gabriel Aubry stripped down for the company to nothing but a white towel hanging low on his hips.

Now we want to hear from you. Does (a somewhat naked) Eddie Cibrian make you want to run out and buy new bedding? Sound off below.

WATCH: Speaking of sexy bods, check out a certain Glee star rockin' a bikini