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Amanda Schwab/Startraksphoto.com

There's many reasons to love Target, but for a certain bunch of kids today, it wasn't so much the bargains, it was meeting one of their favorite performers: Beyoncé!

The singer surprised a group of young fans at a Target in East Harlem in New York City this afternoon. (Surprises just seem to be her thing...)

The 29-year-old entertainer got all glammed up to help celebrate the store's one-year anniversary with youngsters from the local Boys & Girls Club.

In addition to greeting her admirers with a warm hug, B joined them in shaking her jelly to her latest hit, "Countdown."

She is just so great with kids.

Maybe it's a warm-up for something?