Strike a pose, there's nothing to it.
In the fall 2011 campaign ads, a bespectacled Kel takes it back to the '80s in a Union Jack half shirt, printed skirt and gold bangles...
The part-time model said in statement, "I'm really enjoying being the face of Material Girl. I love being part of a brand for girls and having the opportunity to work with Lola, who has an amazing fashion instinct."
And the feeling was mutual from the mother-daughter design team, who added, "We have both enjoyed working with Kelly and are thrilled to have her on board for the launch of the fall 2011 collection."
Check out some more snaps below, taken by photographer Brooke Nipar in New York City, and tell us what you think in the comments below!
Check out our Summer Style Guide curated by George Kotsiopoulos!