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Heidi Klum

Dr. Billy Imgram/WireImage.com

So True So False, STSF

Hold the phone!

Sure, we've seen Heidi Klum in barely there lingerie during her Victoria's Secret days, but seeing her actually go bare is a whole different story.

Rumor has it that the almost 6-foot bombshell will be taking it all off for Project Runway''s ninth-season ad campaign.

So, what's the deal? Are we all going to have to rush out and buy some 3-D television sets or is this all a fluke?

Well, turns out this rumor is...

So true!

Yes, you heard that right.

"They did a Project Runway campaign shoot earlier this week and Heidi is nude," Klum's rep tells E! News.

According to the Hollywood Reporter, this decision sprung from the network's urge to steer away from the "woman in peril" image that Lifetime movies are known to portray, and onto a more "contemporary" image of a woman. Yup, we haven't all fallen prey to two-timing husbands, amnesia and haunting dreams.

Nancy Dubuc, president and general manager of the network, said her team's main task was to find female characters that are "brazen, strong, confident and sexy."

Insert Heidi Klum. All of her.