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Naomi Campbell Dissed by Chocolate Ad, Pulls Race Card

Cadbury Bliss Ad, Naomi Campbell Cadbury; Andreas Rentz/Getty Images

Naomi Campbell is looking for a piece of Cadbury chocolate.

The company is the latest target of the feisty supermodel's anger following a new ad campaign, which features a chocolate Dairy Milk Bliss Bar resting on a pile of diamonds with the text: "Move over Naomi, there's a new diva in town."

Campbell seems to think that likening her to chocolate is outright racism.

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Everybody's favorite cellphone-tossing supermodel said in a statement that she is considering "every option available" in her fight against Cadbury, which is owned by Kraft, after the company refused to yank the ad that ran last week in newspapers across the U.K.

"I am shocked," Campbell said. "It's upsetting to be described as chocolate, not just for me, but for all black women and black people as a race. I do not find any humor in this. It's insulting and hurtful. I am considering every option available to me."

Campbell's mother even joined the battle, calling the ad an insult to black people and saying, "Shame on Cadbury."

The campaign group Operation Black Vote backed the supermodel in her anger over the ad, calling for the company to apologize, as well as encouraging a boycott of the company's chocolate.

A rep for Cadbury told E! News the campaign was a "light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss," adding that the company has no plans to repeat the campaign in the future.

"It was certainly never our intention to cause any offense...Cadbury takes its responsibility very seriously indeed and we would never produce any marketing activity we felt might cause offense to any section of society," said the rep.

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