So can you get a piece of David Beckham or not?
Last year E!'s Marc Malkin reported that the soccer stud would be launching his own line of underwear, and now Becks finally confirms it's true.
And when it comes to promoting his new venture, the hottie won't be leaving anything to chance...
Becks will be modeling those tighty-whities himself, reports Women's Wear Daily.
"I can't wait to show people the collection," he told WWD. "Although I'm not sure my mum will be too happy seeing a billboard image of me in underwear again."
Victoria Beckham's other half is referring, of course, to a series of sexy Emporio Armani underwear ads he posed for back in 2008-09. In fact, that job is what inspired the L.A. Galaxy star to start his own line.
"The push to do something of my own really came as a result of my collaboration with Armani," Beckham confessed. "It proved to me that there is a real market for good-looking, well-made men's bodywear."
In addition to undies, the soon-to-be father of four will be rolling out his third fragrance, Homme by David Beckham, later this year.
If all goes well, David will be the second successful designer in the Beckham household. Posh's Victoria Beckham Collection dresses are a celeb favorite.