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Lauren Conrad As a Brunette: Love It or Hate It?

Lauren Conrad Christopher Polk/Getty Images; Alberto E. Rodriguez/Getty Images;

The ultimate sun-kissed blond California girl has just gone dark.

Lauren Conrad debuted a new brunette 'do this week at the CoverGirl 50th anniversary party in West Hollywood—and surprisingly, it suits her!

Why'd she make the drastic change?

MORE: Lauren's penning more books!

"It was just time to go for it," Conrad's stylist, Kristin Ess, told Us. "We've done so many variations of blonde in the past and it was time to do something new."

The reality star, 24—who's currently filming a new show with MTV—reportedly looked to Mila Kunis and Jessica Biel for inspiration. 

What do you think of L.C.'s new 'do? Weigh in below!

VOTE: Are they better blonde or brunette?

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