The former Baywatch star was roasted by Comedy Central last night, and no surprise, his battle with the booze was one of the main punching bags, as were his acting and singing skills.
Just how cruel hilarious did things get? Read on to find out…
It was only about a minute into the show, when Roast Master, Family Guy creator Seth MacFarlane, brought up the vid. "He's multi-lingual," MacFarlane said. "He can speak English, Spanish, German and...whatever the f--k that language was in the cheeseburger video."
Talking about Knight Rider, comedian and former Dancing With the Stars contestant Jeffrey Ross said, "What a lucky break—an alcoholic that gets cast in a show about a car that drives itself!"
Ross continued, "I heard the Hoff once got so drunk he f--ked K.I.T.T. in the gashole."
In honor of his popularity in Germany, Hasselhoff entered the roast surrounded by dancing German beer girls while performing "Hooked On a Feeling."
"Marlee Matlin called," McFarlane cracked, "and said, 'Please, David, no more singing."
Even Baywatch alum Pamela Anderson got in on the jabbing. "I remember how nervous I was on my first day of Baywatch because I can't swim," she said. "But David was so sweet. He pulled me aside and said, 'Don't worry, I can't act.'"
Anderson still has warm feelings for her former boss, telling him "I really want to work with you again someday, but you know, there is just no role for somebody like me in gay porn."
And who would have ever thought that Hasselhoff would have something in common with Leonardo DiCaprio's hit movie, Inception.
"David, your acting is like Inception," McFarlane said. "There's no sense of reality. It's impossible to follow what's happening and midway through we realize you were unconscious the entire time."
The night's roasters also included Hulk Hogan, George Hamilton, Jerry Springer and hilariously foulmouthed comedians Lisa Lampanelli, Gilbert Gottfried, Greg Giraldo and Chelsea Lately regular, Whitney Cummings.
We have to say that Cummings killed it. She brought raunch and personal insults to a whole new level. It'll be interesting to see how Comedy Central handles all the night's dirty cuss-filled zingers when the roast airs on August 15.
See what else the stars have been up to in the Big Picture photo gallery.