If only that photo of Jesse James mid-heil salute had been released just one day later, then his lawyer could at least have attempted to pass it off as an April Fools' Day prank gone awry.
Instead, he's left trying to salvage what's left of his client's reputation by making a just-as-unconvincing scapegoat of James' Jewish godfather, and telling anyone who'll listen (in this case, CNN) that James couldn't possibly be a neo-Nazi because he spent a month on a kibbutz in Israel.
If only he'd told us James' favorite film was Schindler's List, he would have had completed the PR spin trifecta.
Attorney Joe Yanny conceded to CNN that the German army cap Sandra Bullock's rehabbing hubby dons in the viral photo was admittedly worn in poor taste, but was nothing more than a gag gift from his (did he mention Jewish?) godfather.
"I understand people's desire in newsworthy stories, but I would hope that by now this wasn't such a newsworthy story that his basic rights and privacy aren't continuously invaded in an improper manner," Yanny said.
Ha ha! Now that's a good April Fools' joke.
(Originally published April 1, 2010, at 9:24 a.m. PT)