After briefly reemerging from his self-imposed exile earlier this year to make a suicide-prevention PSA, the animal-loving actor has popped up once more, this time appearing in a super (really) graphic (not kidding) PSA for PETA.
Phoenix is backing the group's efforts to raise awareness of the cruelty behind the exotic-skins industry, narrating a video showing snakes, alligators and other reptiles being hammered to death, skinned alive, nailed to trees, decapitated and getting their still-beating hearts removed in the name of fashion.
"Exotic animals are mostly unknown to us," Phoenix says. "And so is what they suffer before being turned into belts and bags…You can help stop the suffering. Anything you have that is made from animal skins can be made without. On behalf of PETA and myself, thank you."
We've got plenty of videos that are SFW—check 'em out now.