It seemed everyone in Hollywood wanted to see what This Is It was all about.
Going on speculation and a glowing review from Elizabeth Taylor, a heaping spoonful of A-listers and others packed Los Angeles' Nokia Theatre for the premiere of the Michael Jackson concert film, comprising footage shot in the weeks leading up to his death as he prepared for a 50-date farewell-concert blowout.
"I'm sitting in the nokia theater in awe of the 'this is it' movie!" twittered Paula Abdul, just one of the stars who walked the red carpet before showtime. "So many emotions are coming up For me I can't believe He's Gone BRILLIANT."
Jackson's brothers were the blood-relative VIPs in a crowd that also included Will Smith, Jennifer Lopez, Katy Perry, Adam Lambert, David Cook, Paris Hilton, Neil Patrick Harris, Jennifer Love Hewitt, Nigel Lythgoe and Berry Gordy Jr.
"Michael would have loved this turnout," associate producer and tour choreographer Travis Payne told the L.A. Times' Pop & Hiss blog as Jackson's music played in the background.
"It's time to celebrate Michael, to rejoice in all his wonderful messages of peace and love. People are going to enjoy seeing the Michael I always got to see."
"You see him onstage as if he were standing in front of a full house," added This Is It director Kenny Ortega. "I hope the fans find satisfaction, that fans will understand what Michael had planned for them."
Sony Pictures paid $60 million for the rights to more than 100 hours of rehearsal footage that was whittled into the 111-minute film. Its planned two-week run will probably be extended if it's a major hit, but in the meantime it's opening in 99 countries by tomorrow and will expand to 110 this weekend.
Check out who made the scene in our This Is It Premiere gallery!