Bye-bye Beckham in briefs!
Cristiano is the buff 24-year-old soccer star who plays for Spanish club Real Madrid and the Portuguese national team.
Like David, he loves taking his shirt off in public at games.
So what do you think? Will you miss David's package ads or are you happy to see him being pushed out of bounds by a younger new generation of ball-kicking sweaty hotness?
Need a reminder of what Becks looks like in his skivvies? Check out our Celeb Underwear Ads photo gallery.