As if Lindsay Lohan didn't take enough of a beating earlier this week when she made her debut as "artistic adviser" of French fashion house Emanuel Ungaro, now her mother Dina is getting into the shoe business.
Plans are currently underway for Dina to release a collection of inexpensive shoes called—ready for this?—Shoe-han.
Yeah, Shoe-han. We kid you not.
So who's behind Dina's soleful endeavor? Hint: It's not Christian Louboutin...
Shoe-han will be a collaborative effort between the embattled stage mom and the Long Island-based I Love My Shoes.
"She will do a radio and TV commercial and she will sit in on the casting call to find two or three hot girls we need for the commercial," I Love My Shoes founder and president Robert Yeganeh says, noting, "Although she won't be the designer of the line…she'll definitely have a major influence in which direction it will go."
Dina is expected to join Yeganeh at a press conference in New York City tomorrow to formally announce their partnership.
So why Dina Lohan?
"She's definitely got a good eye and she's got it together," Yeganeh explained. "She may not be followed as a fashionista but if the shoes are designed right and priced under $100…they will sell."
Yeganeh hopes to have some designs out by Mother's Day (natch!) with a full line of about 25-35 shoes for sale by the fall.
So, Linds, if that Ungaro thing doesn't work out, give Mr. Yeganeh a call. We're sure he can find some work for ya.
Will Frances Bean Cobain be wearing the Shoe-han collection? Probably not.