It's safe to say the 2009 BET Hip-Hop Awards will be getting a little more media attention than usual this year after giving Kanye West another opportunity (nine, actually) to let the world know, in true jackass fashion, how much better Beyoncé is than everyone else.
It's probably also safe to say that Taylor Swift will not be among the viewers tuning into the ceremony. Unless the country kitten has a stronger taste for schadenfreude than we thought.
But what started as one of West's worst weeks ever has taken a turn for the better thanks to some oddly timed positive reinforcement from BET, which this morning gave the controversy king a leading nine nominations for next month's Hip-Hop Awards.
Following on his egomaniacal heels are Jay-Z and Lil Wayne, who scored seven nods apiece, and T.I., who landed six. DJ AM also scored a posthumous nod for DJ of the Year.
West's nominations include Best Live Performer, Lyricist of the Year, Producer of the Year, MVP of the Year, Interrupter of the Year and CD of the Year for 808 & Heartbreak.
The song netted her joint nods for Best Hip-Hop Video, Track of the Year and Best Hip-Hop Collabo (their shorthand, not ours).
Meanwhile, Ice Cube will be the recipient of this year's I Am Hip-Hop Icon Award, the ceremony's lifetime achievement equivalent. This year also sees the introduction of two new categories for the show, the Made-You-Look Award, honoring best style, and the Best Hip-Hop Blog Site.
Mike Epps hosts the shindig on Oct. 27.
Here's the complete list of nominees:
Best Hip-Hop Collaboration
Best Live Performer
Rookie of the Year
Best Hip-Hop Video
Made-You-Look Award (Best Hip-Hop Style)
Best Hip-Hop Blog Site
People's Champ (Viewers' Choice)
Relive the highs and lows of that other awards show with our gallery from the MTV Video Music Awards.