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Snoop Dogg paid tha cost and is now tha boss.
His Highness has been named the inaugural "creative chairman" of EMI Music's Priority Records.
Snoop's been charged with developing new talent for the legendary rap label, which is releasing his upcoming Malice N Wonderland. The rap superstar will also supervise special legacy releases to coincide with Priority's 25th anniversary in 2010. Aside from Snoop, the label and its ancillaries distributed seminal albums from the likes of Dr. Dre, Ice Cube, Ice-T, Master P and Eazy-E.
"It's a new partnership, a new Priority Records and a new Snoop Dogg," says the rapper. "The Creative Chairman...the Boss Dogg...the Dogg Father."
We're not sure how Priority's new music will turn out, but the label will definitely be smokin'.