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When Kim Kardashian wants to disprove a rumor, she doesn't mess around.
The E! star and New Orleans Saints standout Reggie Bush have broken up, Kardashian's rep confirms to E! News, barely two months after the brunette beauty denied reports that she and Bush had been ring shopping.
Both are "very sad" about the split, a source says. "They love each other a lot and hope someday they can make it work. But for now, he starts his football season this week and Kim starts filming season four of Keeping Up With the Kardashians, and they just need this time apart."
Seems as if they were going to have time apart thrust upon them anyway, but they mutually decided to start their respective seasons as free agents.
With NFL training camp about to begin, the former couple, along with Khloe Kardashian, recently returned from a trip to Africa on behalf of the Russell Simmons Diamond Empowerment Fund.
Kardashian and Bush first stepped out as a romantic item in April 2007.
Meanwhile, the sidelines are getting increasingly less hot as opening day approaches. Dallas Cowboys quarterback Tony Romo dumped longtime gal-pal Jessica Simpson a couple of weeks ago, the night before her 29th birthday.
—Additional reporting by Ken Baker
(Originally published July 27, 2009, at 3:05 p.m. PT)
Kim and Reggie may not be headed to the altar, but chances are they're going to wind up in our Big Celebrity Splits gallery alongside Tony and Jessica.