Justin Timberlake: Stinkin' Up America, Too!

The "Sexyback" singer signs on to be face of U.S. launch of Givenchy men's fragrances

By Marc Malkin Jul 10, 2009 3:23 PMTags
Justin TimberlakeBryan Bedder/Getty Images

Is there anything Justin Timberlake can't—or won't—do? Seriously, every day we hear about something else the "SexyBack" crooner has attached himself to.

His latest deal? Let's just say it really stinks…

Timberlake will continue to be the face of Givenchy fragrances Play and Play Intense when the scents launch in the U.S. He has been fronting them for about a year in Europe.

New ads featuring the former boy-band teen idol will launch in September magazines along with an accompanying Internet campaign.

Timberlake, however, insists he has no plans to develop a "Justin Timberlake" fragrance line.

"I don't know that I would be completely comfortable with a my-name fragrance," he tells fashion trade publication Women's Wear Daily. "It feels like cheating, almost. It doesn't seem like you're creating anything."

Timberlake would consider helping make people smell extraspecial through his clothing line. "I could see doing a William Rast fragrance, but that's as far as I think I'll take it," he said.

Timberlake's most recent new endeavors include the launch of 901 Silver tequila. He's also looking to write a book about golf, according to the New York Observer.

The weekly newspaper reported earlier this week that a literary agent is shopping around a proposal for a "memoir-like work in which J.T. recounts his many rounds of golf and who he's teed off with."

In honor of Timberlake's sweet smell of success, we've sniffed out a whole gallery of other celebs who have launched fragrances under their own monikers. Check it out.