Jay-Z certainly seems to have a sense for what will make a scent successful.
The hip-hop mogul's licensing company, Iconic Fragrances, has signed a deal with Parlux Fragrances to distribute—you guessed it—fragrances.
"We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands," said Jay-Z in a press release.
What's more, final negotiations are being made for a future fragrance by Jay-Z himself, as well as one from an unnamed but "well-established" female artist.
No word yet on who the mystery lady might be, but we'll be sure to let you know once we sniff out the info.