Sorry, Shopaholic, Hockey Masks Are the New Black

    Friday the 13th, Derek Mears Warner Bros. Pictures

    Friday the 13th promised a high body count. It delivered.

    The franchise reboot led a record-setting President's Day weekend box office, with a $45.2 million Friday-Monday take, according to updated studio estimates compiled today by Exhibitor Relations.

    Elsewhere, Confessions of a Shopaholic ($17.3 million) settled for a less-fashionable fourth-place debut, while Joaquin Phoenix finished off his movie career on a high note, the David Letterman, gum-chewing thing notwithstanding.

    Drilling down into the numbers:

    Friday the 13th is the 12th entry in the hockey-mask-sporting, psycho-killer franchise—and, just like that, the series' biggest-debuting movie. From Friday-Sunday, the movie grossed $40.7 million, besting the $36.4 million posted by the Nightmare on Elm Street-associated Freddy vs. Jason in 2003.

    Friday the 13th made so much money, so fast, it had its $16 million budget covered before the close of business on Friday, when it took in $19.3 million.

    After just four days in theaters, Friday the 13th is not far off from matching the five-weekend haul of My Bloody Valentine ($50.9 million)—and doing so without the gimmick or higher ticket prices of 3-D.

    If Friday the 13th had one weakness, it's that its Sunday business was about $2 million slower than expected.

    No, Confessions of a Shopaholic and The International ($11 million) weren't big shiny hits, but they weren't big deadly bombs, either. They were among eight movies that put up eight-figure grosses from Friday-Monday, and helped Hollywood collect $225 million, thereby blowing away the previous President's Day weekend record of $187 million in 2007, per Exhibitor Relations.

    As a romantic comedy based on a best-seller, Shopaholic ($15.1 million Friday-Sunday) shares a fancy lineage with The Devil Wears Prada ($27.5 million debut), but it most resembles a regular, old Made of Honor ($14.8 million debut).

    Movie attendance is no longer on the uptick. It's on the full-fledged upswing. Through the first seven weekends of this year, ticket sales are running 11.4 percent ahead of 2008, per Exhibitor Relations, while attendance is up nearly 10 percent.

    Paul Blart: Mall Cop ($13.2 million), Hollywood's leading economic stimulus package, hit $112 million overall, and became the first January release to ever cross the $100 million mark, its studio said.

    He's Just Not That Into You ($23.4 million) slipped to second, but saw ticket sales drop less than 30 percent from last weekend. Liam Neeson's Taken ($22.2 million) slipped to third, but saw business drop barely at all—just 8 percent.

    Coraline ($19.1 million) also held well, down just 12 percent from last weekend.

    If any movie that doesn't drop by 50 percent or more holds well, then, yes, The Pink Panther 2 ($10.5 million) held well. (It was down 27 percent.) And thus concludes the good news for the $23.8 million-grossing underperformer.

    The IMAX nature movie Under the Sea boasted the weekend's biggest per-screen avearge, grossing $650,000 at 49 theaters.

    Joaquin Phoenix's and Gwyneth Paltrow's Two Lovers was another star in limited release. The art-house drama made $95,000 overall at just seven theaters.

    • Clint Eastwood's Gran Torino ($7.6 million) exited the Top 10 after a five-weekend run (it's been out 10 weekends altogether) and a whopping $128.7 million gross.

    Hotel for Dogs cost a reported $35 million. It made $61.7 million during a four-weekend run in the Top 10.

    Here's an updated look at the President's Day weekend's top-grossing films based on Friday-Monday estimates from Exhibitor Relations:

    1. Friday the 13th, $45.2 million
    2. He's Just Not That Into You, $23.4 million
    3. Taken, $22.2 million
    4. Confessions of a Shopaholic, $17.3 million
    5. Coraline, $19.1 million
    6. Paul Blart: Mall Cop, $13.2 million
    7. The International, $11 million
    8. The Pink Panther 2, $10.5 million
    9. Slumdog Millionaire, $8.7 million
    10. Push, $7.9 million