Antonio de Moraes Barros Filho/WireImageAlert, alert! Rihanna is continuing her domination of the fashion and beauty industry.
That's right: Bad Girl RiRi is opening the doors of her first-ever fashion stylist and beauty agency, called Fr8me, with managing partner Benoit Demouy. The Los Angeles-based firm will represent industry talent in booking A-list events (you know, red carpet styling, editorial makeup; the big leagues), and has already recruited the talents of Mylah Morales (he's Ri's badass makeup artist), Taraji P. Henson's stylist Jason Bolden and more.
"Hair, makeup and styling play an important role in creativity," Rihanna told The Hollywood Reporter, who were first to break the news. "I am very involved with that part of my process, so this agency was an organic thing for me to do."
While those unfamiliar the musician-turned-business mogul may be surprised by her latest venture, let's review her laundry list past fashion and beauty collabs: For starters, she made history when she became the first black woman to face Dior. She's also Puma's creative director for the women's training line, and she's got a multi-season sock collection out with Stance (Rob Kardashian would be proud).
Let's not forget about the Mac Cosmetics line either, or her up-and-coming Fenty makeup. Then, there's the massive amount of splashy red carpet displays and bold street style (maybe that's better phrased as "sleep" style?) looks under her belt as well.
So yeah—"organic" is putting it lightly, because styling and beauty are just second nature to the 27-year-old.
"Our goal is to have a stellar reputation," Demouy also told The Hollywood Reporter. "The industry's changed so much—rates have gone down, and clients just grab images off social media, trying to bypass paying artists. But we're concerned with social media, too—we'll take a makeup artist with 500,000 followers over someone else."