Get Sloshed on Vintage Sting

Singer to launch his own line of red wine this September from grapes grown on his Tuscan estate

It's probably safe to say that Sting's new message in a bottle will age slightly better than his last.

The tantric one is following in the esteemed footsteps of Paul Newman, Francis Ford Coppola and, uh, Madonna, announcing that he has produced 30,000 bottles of red wine from his Tuscan estate that will go on sale in the U.S. and U.K. in September.

The artist formerly known as Gordon Sumner said he will market two types of red to the masses: Chianti DOC and a Tuscan varietal based on the Sangiovese grape. The first wave of bottles will come from Sting's 2007 vintage.

Let the whine jokes begin continue.

A name for the 57-year-old's vintage has not been announced, and is indeed being carefully guarded, but his estate manager, Paolo Rossi, has described the tipple as "rock music wine," with "a bit of swing and a bit of international pop thanks to the addition of Cabernet and Merlot grapes."

The former Police man and wife Trudie Styler purchased the 300-hectare Italian villa back in 1997 and have since turned it into a working organic farm. In addition to the wine, they also produce honey and olive oil, which they sell through Harrods department store under the name Il Palagio Sumner Family.

A percentage of the wine's sales will benefit various causes supported by the couple, including the Soil Association and the Rainforest Foundation.