U2 has come to a place where the streets do have a name: theirs, thanks to David Letterman.
Bono, The Edge, Adam Clayton and Larry Mullen Jr. began their weeklong publicity blitz with a bang on last night's Late Show With David Letterman, kicking off a five-night residency on the show to promote their new album, No Line on the Horizon, which just so happens to drop today.
Coinciding with their weeklong Letterman gig, and to mark the unprecedented nature of the musical occasion, New York City Mayor Michael Bloomberg (whose diminutive stature was incidentally the subject of much mocking on last night's show) will be renaming a Times Square street in honor of the Dublin band today.
Bloomberg is expected to temporarily rechristen West 53rd Street at Broadway—site of Letterman's home office, the Ed Sullivan Theater—"U2 Way."
In the meantime, U2's Monday performance was devoid of any diva behavior. Proving to be men of their lyrical words, the group got on their (snow) boots and proved they have an eye for a good photo op to be more than just "pretty boy rock 'n' rollers," doing their part to shovel their soon-to-be eponymous street following a big storm earlier in the day.