PETA's heart may have been in the right place. Its asparagus, on the other hand…

NBC has nixed the critter-loving group's controversy-baiting, publicity-seeking Super Bowl ad. The Peacock powers that be claim that the footage, which attempts to demonstrate with produce and scantily clad women why vegetarians make better lovers, "depicts a level of sexuality exceeding our standards."

This coming from a network that once found it well within the bounds of decency to have viewers endure Kevin Federline rapping.

According to PETA, the network issued a laundry list of suggested cuts for the spot, dubbed "Veggie Love," including removal of the following situations: "rubbing pelvic region with pumpkin," "screwing herself with broccoli," "licking eggplant," and, the most graphic complaint, "asparagus on her lap appearing as if it is ready to be inserted into vagina."

It may not be making the airwaves, but more than likely not even the $3 million they would have had to shell out would have bought this type of publicity.