Last September, Vancouver was named the-city for the 2009 Juno Awards and with its diverse blend of acts and media forms it's sure to be a one-of-a-kind event for Canada's music scene.
"Vancouver is super excited about the Juno's coming here," said Kris Krug, who was a part of a delegation that went to Calgary's awards ceremony last year as a member of the original organizing committee for the Vancouver Juno’s.
"We've got a ton of awesome bands here in Vancouver, big names and small, and they all deserve recognition; Sarah Mclachlan and Michael Bublé to Black Mountain and Fake Shark - Real Zombie."
Duane Storey, a blogger, entrepreneur and photographer, is looking forward to seeing how the Vancouver social media community will contribute to the event’s success. "[In Calgary] my grass-roots coverage allowed me to have blog entries and photos up on my site almost instantly, giving the awards an immediate global audience."
While the Juno’s encourage emerging artists and also celebrate hall of fame music legends, they also embraced many new media forms, as these are becoming common practices for many artists in this day and age.
"We see [social media] more as a different way to communicate with our fan base. Most people, especially music fans in Vancouver, are really connected," noted Paul Jarvis of the Vancouver band Mojave that was invited to play a showcase concert during the time of the Juno festivities.
Vancouver's Juno celebration will be a distinctive approach to share music and media on all levels, allowing solos and acceptance speeches to be captured and shared in real-time and while moving the city's musical talents into the national and global limelight both on and offline.
"Given that Vancouver is a social media hub, I fully expect this year's coverage of the Juno’s and the various events, concerts, and parties to be amazingly unique,” noted Storey.
You can catch Russell Peters hosting the Juno’s March 29th although with plenty of parties, workshops, concerts, and satellite event, online coverage from Vancouver is bound to start days earlier.