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Rose McGowan, X-Men Apocalypse

20th Century Fox, Getty Images

X-Men: Apocalypse is a sci-fi, action film, and like most Marvel movies, it includes its fair share of violence and fight scenes.

This isn't typically controversial, though, because mutants with superhuman strengths and abilities aren't a part of our reality. But an X-Men: Apocalypse billboard image showing Jennifer Lawrence's Mystique held in a chokehold by Oscar Isaac's Apocalypse has Rose McGowan very upset at what this looks like out of context.

In a Facebook post to The Hollywood Reporter, the actress wrote: "There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film. There is no context in the ad, just a woman getting strangled."

"The fact that no one flagged this is offensive and frankly, stupid," McGowan continued. "The geniuses behind this, and I use that term lightly, need to to take a long hard look at the mirror and see how they are contributing to society. Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous. So let's right this wrong. 20th Century Fox, since you can't manage to put any women directors on your slate for the next two years, how about you at least replace your ad?"

McGowan also shared with THR a text her friend sent of a conversation with his daughter: "It follows: ‘My daughter and I were just having a deep discussion on the brutality of that hideous X-Men poster yesterday. Her words: 'Dad, why is that monster man committing violence against a woman?' This from a 9-year-old. If she can see it, why can't Fox?"

E! News reached out to 20th Century Fox, who released the following statement: "In our enthusiasm to show the villainy of the character Apocalypse we didn't immediately recognize the upsetting connotation of this image in print form. Once we realized that how insensitive it was, we quickly took steps to replace those materials. We apologize to anyone offended by our actions."

—Additional reporting by Lauren Mendoza