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Coach

Courtesy Coach

Now this is paws-itively the cutest fall campaign yet.

Ariana Grande's pup, Toulouse, is joining Coach for the brand's unbelievably adorable "Coach Pups" fall 2015 campaign. There's more to these adorable puppy-filled ads than just Ariana's furry BFF though, with Coach pledging to donate to Downtown Dog Rescue, No Kill Los Angeles and Chicago French Bulldog Rescue on behalf of Toulouse and several other four-legged celeb sidekicks.

"I'm so excited to have Toulouse starring in the Coach Pups campaign and to partner with Coach in efforts to protect animals from cruelty and harm," Ariana said in a statement about the collab.

Coach

Courtesy Coach

"Can't begin to express how thankful I am to Coach for bringing this important issue into the spotlight and for their generous donation to No-Kill Los Angeles, a Best Friends Animal Society Initiative to make Los Angeles the nation's largest no-kill city by 2017."

Miranda Kerr's puppy, Frankie, also stars alongside Toulouse in the pooch-friendly campaign. And you may remember that last month Coach announced Lady Gaga's ridiculously adorable French Bull dog, Miss Asia Kinny, as the newest member of the purse dog brigade starring in the brand's philanthropic fall ads. 

Based on these model-pups, it's never paid off more to have a purse dog.