The star gets silly in front of the camera (again!) for her latest Estée Lauder promo video, which promotes the brand's new Pure Color Envy Liquid Lip Potion (a high-octane gloss with the full coverage of lipstick). This is the star's second big video release for Estée, following her dance-happy promo for the Courrèges collection back in March.
The new pout-centric vid comes after Kendall's own exciting lip color debut for the brand: The star's custom "Restless" orange-red shade was so irresistible that, well, we had to try it for ourselves! (Good news: It pops on pretty much every skin tone.)