Ashley Graham, Additio Elle

Courtesy Additio Elle

Well damn, Ashley Graham!

The brunette beauty has launched a new lingerie line, aptly named Modern Boudoir Collection, with Canadian retailer Addition Elle—and she's modeling her own sexy pieces, of course. In the first ads from the campaign, we see Ashley rocking some pretty risqué get-ups, including a black bra with suggestive cut-outs and second skin high-waist panties (to that look she adds a fur stole because, well, why not?).

Graham rose to prominence back in February, when she became the first plus-size model to be included in the Sports Illustrated Swimsuit Issue. Her Swimsuitsforall ad widened the conversation regarding body diversity in the mainstream (which is now steering toward the male modeling industry, too). A sexy Elle U.K. editorial soon followed.

Ashley Graham, Additio Elle

Courtesy Additio Elle

Another snap from Ashley's sultry Modern Boudoir release features a more covered (but nonetheless smokin' hot) bedroom-ready look. The slinky negligee with sheer lacy panels is something we need in our closets, um, immediately.

Graham recently opened up to The Coveteur about her career rise, which has helped shape a more inclusive body representation for women to encounter in mainstream retail advertising. 

"I've faced criticism my whole career," Graham said. "It's come from fans, it's come from agents, and it's come from other models. But I think that it's all a matter of how you handle it and I turned it all into a positive thing. Now the industry has totally changed and it's not as much about size anymore – everyone's really jumped on the bandwagon of not letting size be the defining factor of determining what beauty truly is." (Here, here!)

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