Courtesy Under ArmourWe can sum up Under Armours' latest campaign with one hashtag: #FitnessGoals. Though, to be fair #SqualGoals also applies.
You see, in the latest campaign the brand got Gisele Bündchen, Misty Copeland and Lindsey Vonn to flaunt their strong, incredible figures while modeling the label's new sports bras. And yes, that means fab abs were on full display.
Of course, Misty—who was just named the first ever black principal dancer with the American Ballet Theatre—also flaunted her amazingly sculpted legs while on point, naturally.
But back to those goals we mention. The stars of the campaign also have some to share.
Because the new ads are part of the I Will What I Want initiative each photo is paired with two obstacles each star has faced and their reaction to them. The highest paid supermodel shares: "I will not be distracted," while Vonn states: "I will not be restricted" and our favorite ballerina says: "I will not be unsupported."
Further explaining the ads—which also features World Cup champion Kelley O'Hara, and professional surfer Brianna Cope—Under Armour's SVP of brand marketing, Adrienne Lofton told WWD: "Sports bra campaigns can be pretty vanilla but this will be about crushing your workout and your life."