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Lays Chip Tast Test


It's that time of year again! New Lay's potato chip flavors are upon us. 

The annual Do Us a Flavor contest, in which snack lovers all over the country try to think of the weirdest, wackiest and most delicious chip combinations, is just wrapping up. The four flavor finalists have been selected, and the team at E! was lucky enough to get a sneak peek before they're announced next week. Naturally we dropped all of our actual work in a heartbreak to break for snack time. 

But there's a catch this year. The finalists are actually mystery flavors—no one knows what they're actually supposed to taste like except a few select people (the team at Lay's and the chip creators included). That means we conducted a blind taste test.

The E! souls who were brave enough to go where no taste bud had gone before gathered together for a potato chip adventure—and to try and guess the flavors, of course. We had each person give the four different chips a go, and then decide what they think the flavor actually is. What we found is that, well, it's extremely hard to guess a chip flavor without knowing what it is. Either that or our collective taste buds are extremely different from one another. It's probably a little bit of both.

Ahead our each of our guesses for the chip flavors, to get you amped for your turn at chip mania when the Lays flavors are unveiled later this month. Like we said, our results are pretty different, so you'll either love it or hate it. Oh, and keep an eye on the #DoUsAFlavor hashtag for hints before the big flavor reveal.

Jenna Williams, Photo Editor
1. This one tastes so familiar! Cheese pizza? With a hint of basil? 
2. Guacamole
3. Tomato Soup
4. Sour Cream & Onion...which can't be right because that already exists!

Kendrick Thompson, Project Manager
1. Ranch
2. Dill Pickle
3. Sour Cream & Cheddar
4. Cilantro

Carrie Dilluvio, Editor and Holly Passalaqua, Reporter
1. Garlic Mashed Potatoes
2. California Roll
3. Ketchup
4. Something Disgusting 

Matt Lord, Programming Coordinator
1. Garlic Powder
2. Seaweed
3. Ketchup
4. Bleu Cheese

Baker Machado, Reporter
1. Garlic
2. Sawdust
3. Bean Burrito
4. Seaweed

Cinya Burton and Nicole Adlman, Style Editors
1. Margarita Pizza
2. Guacamole
3. Enchilada
4. Sour Cream & Dill

Seija Rankin, Editor
1. Rosemary Potato
2. Artichoke Dip
3. Sriracha & Honey
4. Basil 

Jake Sorkin, QA Specialist
1. Rosemary
2. Black Pepper Steak
3. Cheeseburger
4. Dill Pickle & Ranch