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Ed Westwick

Roger Wong/INFphoto.com

Ed Westwick just took another step in branding himself one of young Hollywood's most fashionable fellas.

The Gossip Girl star has signed a deal to be the new face—or better yet, feet—of K-Swiss, I can exclusively reveal.

At this very moment, Westwick, 21, is being shot in New York City for upcoming television and print ads that will promote K-Swiss' iconic Classic shoe.

The ads will feature the Brit actor holding tennis balls, rackets and guitars. For television, he'll be singing "Come Flash All You Ladies," a tune by his band, The Filthy Youth.

I'm told the campaign will launch in February. Says the source, "It's going to be very Brit cool, blending tennis and music."

Westwick's rep confirmed the actor's new gig.

I also hear other celebs who were considered for the campaign included Mark Ronson, Adam Levine of Maroon 5 and Ne-Yo.