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Blake Lively, Red coat

Blake Lively is pretty much a walking, talking ad for her lifestyle website Preserve!

The 27-year-old mommy-to-be stepped out in New York City Monday afternoon, concealing her baby bump in one of the $1,350 trench cloaks listed for sale in Preserve's online shop. According to its description, the red-and-black Lindsey Thornburg number Ryan Reynolds' wife wore was "inspired by tales of the clever raven as a mediator between life and death."

Last Thursday, Blake bundled up in a brighter "classic cloak" (also available on Preserve, of course) as she did some baby shopping in NYC! She was spotted popping into Giggle, a popular baby boutique, where she undoubtedly browsed for some must-have items for her baby-to-be.

This will be the first child for Blake and her 38-year-old hubby, who she wed in 2012. The couple announced their pregnancy news last month on Preserve (obviously), with a stunning photo of Blake cradling her baby bump. In case you were wondering, the baby announcement outfit quickly sold out.

Clearly Blake took no time at all to master maternity chic, and she's ready for actually mommyhood, too. "I came from a big family...a big family of Southerners," she told E! News last month. "I feel like I've always sorta…I'm the youngest of five, so I never raised any siblings below me, but I'm always the person who's taking everyone else's kid and putting them on my hip, so I've kinda always been a mama. So we'll see."

Something tells us Blake and Ryan will be naturals from the get-go!