Kanye West Wants to Redesign Instagram: "We Could Clean That Up"

Rapper revealed his vision for the photo-sharing site while speaking at at the Cannes Lions International Festival of Creativity this week

By Alyssa Toomey Jun 20, 2014 5:36 PMTags
Kanye WestNeil P. Mockford/GC Images

Kanye West is a self-admitted Instagram expert. So much so that he believes he should redesign the wildly popular photo-sharing app.

While speaking at the 2014 Cannes Lions International Festival of Creativity this week, the rapper recalled speaking with Instagram CEO Kevin Systrom and asking, "Why don't you let us redo Instagram? Now, you know, Instagram is nice. It's nice looking—I'm not knocking it. But in general, everyone spends all of their time looking at their screens or their phones." 

Although Kim Kardashian's man didn't offer a concrete solution, he suggested, "Just as a simple task, we could clean that up."

No word yet as to Yeezy's vision, but considering he's previously compared himself to Steve Jobs, we're sure he has something up his high-fashion sleeves. 

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Kanye's comments come on the heels of the news that the 37-year-star spent four days adjusting the photo of Kimye's first kiss as a married couple. The "Blood on the Leaves" rapper revealed the news while speaking on the Cannes Lions' International Festival of Creativity's "Technology, Culture and Consumer Adoption: Learning to Read the Cultural Landscape" panel on Tuesday.

"I'll tell you a little story about the kiss photo that my girl put up," North West's papa said before admitting that the reason "we worked on the photo so much" was because photographer Annie Leibovitz "pulled out of the wedding" the day before it took place. However, the groom still wanted his "wedding photos to look like Annie Leibovitz's photos.'"

"We sat there and worked on that photo for four days," he said. "Because the flowers were off-color and stuff like that."

"Can you image I'm telling someone who wants to just Instagram a photo, who's the No. 1 person on Instagram, 'We need to work on the color of the flower wall,' or the idea that it's a Givenchy dress, and it's not about the name Givenchy, it's about the talent that is Riccardo Tisci—and how important Kim is to the Internet," he explained.

No surprise, the seemingly flawless shot became the most-liked photo on Instagram (it's currently has 2.3 million likes, but it knocked Justin Bieber out of the top spot way back when it passed the 1.82 million mark).

And in Kanye's eyes, his mission was accomplished.

"The fact that the No. 1 most liked photo [on Instagram] has a kind of aesthetic was a win for what the mission is, which is raising the palette," he said.

Insta-Yeezus, coming soon.

Tune in for a brand-new episode of Keeping Up With the Kardashians next Sunday at 9 p.m. on E!

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