This morning, Lana Del Rey released the music video for "West Coast," the first single off her upcoming album Ultraviolence. The video is Lana, well, being Lana. It might just be her most Lana Del Rey-y video yet.
1. Everything is black-and-white. Very old school. Very Old Hollywood.
Very "Blue Jeans" music video, with a dash of the "National Anthem" intro.
2. Including black-and-white palm trees.
The song is called "West Coast." Of course there are palm trees.
3. Bits of home video.
They're not as home video-y as, say, "Video Games" (she's not filming herself with a Macbook anymore, people, she's famous), but more along the lines of "Summertime Sadness."
4. Of course there's the bad boy your mother would never approve of.
The same bad boy as "Born to Die" and "Blue Jeans." Welcome back!
5. AND a sugar daddy (à la "Ride," naturally)! She's doubling up here.