TOP DESTINATION ACROSS 3 SCREENS

Source: Custom analysis of Nielsen 3 Screen Fusion Data (Television, Internet, Mobile), 6 minute TV qualifier, October 2011; use of all three screens based on Persons 2+; rank includes the following cable networks with sufficient sample to be measured across 3 screens – Adult Swim, Bravo, Cartoon Network, Comedy Central, Discovery, MTV, VH1, TV Guide. Subject to qualifications which will be supplied upon request.

E! is the #1 BRANDED SOURCE FOR CELEBRITY AND ENTERTAINMENT NEWS

Source: #1 Branded Source for celebrity and entertainment news. MarketCast E! Brand Tracker, December 2011. Question: When you want to find out about celebrity and entertainment news, what is the primary source that you turn to? (Open Ended)