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Sure, we've been down this road before with Rihanna, but never quite to this extent.
The singer is quickly becoming as well known for her ever-changing hairstyles as she is for her music.
And now she has taken her fondness for frosting up a notch by making even more of her locks lighter.
Seeing RiRi's new 'do on full display as she made her way into New York City lounge Avenue on Tuesday night got us thinking about her other mane makeovers.
So let's reminisce, shall we?
AP Photo/David J. Phillip
Daniel/Cesar/INFphoto.com
AP Photo/Chris Pizzello
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Is there one you prefer over the others? Or is choosing just too tough because, let's face it, even without hair she'd still look fabulous?
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Check out more of Rihanna's sense of style in our Fashion Spotlight gallery.