Friday the 13th's Lucky Number: $42.2 Million

Rebooted slasher franchise rules holiday weekend box office; Confessions of a Shopaholic on pace for cut-rate fourth-place debut

By Joal Ryan Feb 15, 2009 7:55 PMTags
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Friday the 13th promised a high body count. It delivered.

The franchise reboot has packed theaters like no other this President's Day weekend, scoring an estimated $42 2 million from Friday-Sunday. Final numbers and standings will be out  tomorrow.

Elsewhere, Confessions of a Shopaholic ($15.4 million) looks to do no better than a fourth-place debut, while Joaquin Phoenix looks to finish off his movie career on a high note, the David Letterman, gum-chewing thing notwithstanding.

Drilling down into the numbers:

Friday the 13th is the 12th entry in the psycho-killer franchise. And, as of today, it's the series' biggest-debuting movie, besting the $36.4 million posted by the Nightmare on Elm Street-associated Freddy vs. Jason in 2003.

Friday the 13th made so much money, so fast, it had its $16 million budget covered before the close of business on Friday, when it took in $19.3 million.

By Monday, Friday the 13th should not be far off from matching the five-weekend haul of My Bloody Valentine ($50.9 million)—and doing so without the gimmick or higher ticket prices of 3D.

No, Confessions of a Shopaholic and The International ($10 million) weren't big shiny hits, but they weren't big deadly bombs, either. They were among seven movies that put up eight-figure grosses. Thanks to the group effort, Exhibitor Relations said this weekend should go down as one of Hollywood's 10 biggest ever. (And that's only counting Friday-Sunday, not Friday-Monday.)

As a romantic comedy based on a best-seller, Shopaholic shares a fancy lineage with The Devil Wears Prada ($27.5 million debut), but it most resembles a regular, old  Made of Honor ($14.8 million debut).

Movie attendance is no longer on the uptick. It's on the full-fledged upswing. Through the first seven weekends of this year, ticket sales are running 11.4 percent ahead of 2008, per Exhibitor Relations, while attendance is up nearly 10 percent.

Paul Blart: Mall Cop ($11.7 million), Hollywood's leading economic stimulus package, hit $110.5 million overall, and become the first January release to ever cross the $100 million mark, its studio said.

He's Just Not That Into You ($19.6 million) slipped to second, but saw ticket sales drop only 30 percent from last weekend. Liam Neeson's Taken ($19.3 million) slipped to third, but saw business drop barely at all—just 6 percent.

Coraline ($15 million) also held well, down just 11 percent from last weekend.

If any movie that doesn't drop by 50 percent or more holds well, then, yes, The Pink Panther 2 ($9 million) held well. (It was down 22 percent.) And thus concludes the good news for the $22.3 million-grossing underperformer.

Friday the 13th is boasting the weekend's biggest per-screen average ($13,605). Joaquin Phoenix's and Gwyneth Paltrow's Two Lovers is boasting the second-biggest ($13,571). The art-house drama made $95,000 overall at seven theaters.

The IMAX nature movie, Under the Sea, was another star in limited release, grossing $650,000 at 49 theaters.

• Clint Eastwood's Gran Torino ($6.8 million) exits the Top 10 after a five-weekend run (it's been out 10 weekends altogether), and a whopping $128.9 million gross.

Here's a recap of the President Day weekend's top-grossing films based on Friday-Sunday estimates from Exhibitor Relations:

  1. Friday the 13th, $42.2 million
  2. He's Just Not That Into You, $19.6 million
  3. Taken, $19.3 million
  4. Confessions of a Shopaholic, $15.4 million
  5. Coraline, $15 million
  6. Paul Blart: Mall Cop, $11.7 million
  7. The International, 10 million
  8. The Pink Panther 2, $9 million
  9. Slumdog Millionaire, $7.2 million
  10. Push, $6.9 million

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