When an iconic company makes a significant change to their product, you can bet the internet will have a lot of feelings. Come to think of it, when a big company makes even the smallest change to their product, the internet still has a lot of choice words. Actually, let's be real. The internet always has something to say about everything, and today it's Toblerone. You'll probably recognize the chocolate company's famous triangle-shaped bar, in which you can break off smaller triangles and enjoy. The shape of the bar is iconic, and the candy has been around since the 1900's. That being said, you can imagine the outrage from fans when they discovered that the shape of their favorite candy bar had changed. Think about it. How would you feel if Starbursts were now shaped like raisins or Skittles were sold without a candy shell? It's kind of like that.
Instead of the famous triangles sitting closely side-to-side, the bar now features them significantly spaced out from one another. The horror!
Extremely passionate fans have left comments on the brand's social media sites saying things like, "Dark, dark days...I'd have just made the bar shorter and called it an Obleron. I hope the yule log slips from your fire and scorches your rug..." We have to pause and just give a small round of applause for that brilliant dad joke and holiday-themed jab there. Zing.
Another commented, "The only reason people bought Toblerone was to watch others trying to eat it. However, there's NO WAY this revised bar will jam either side of anyone's teeth now... or force their upper lip skywards. Oh, and please change your FB cover picture asap, as any remaining customers deserve to see how much they're being conned."
Wow. Talk about a fierce customer following.
Some questioned why the brand didn't just shorten the bar or raise the price instead of altering the traditional design. Toblerone posted an explanation to their Facebook page which reads, "We had to make a decision between changing the shape of the bar, and raising the price. We chose to change the shape to keep the product affordable for our customers, and it enables us to keep offering a great value product." There is some (mild) good news, however. The company noted on Twitter (where the outrage continued), the change only applies to the 150 gram (roughly the 5.3 ounces) bar.
Best of luck to all Toblerone fans out there. You'll be in our thoughts and prayers.