Making history as CoverGirl's first-ever male ambassador, 17-year-old aspiring makeup artist James Charles is now the face of the brand's So Lashy! by BlastPro Mascara, which is designed for all lash types.
"CoverGirl has always been a brand to push for diversity and now that they're taking a huge step forward and including boys, it's so awesome," James exclusively tells E! News. "And I'm so happy I get to lead the movement.
"Makeup is my biggest hobby and I now get to call it my career, which is also cool because not many 17-year-olds can say that. But the best part about it is being able to inspire others and hopefully give confidence to everyone to wear makeup if they want, create, and feel easy, breezy, beautiful."