France's avant-garde champagne house, Maison Mumm, is set to turn up the heat this Melbourne Cup Carnival, announcing the renewal of its exclusive partnership with NBCUniversal International Network's pop culture channel, E! Entertainment Television.
Successfully established in 2015, the partnership will bring E! Entertainment, the home of pop culture and one of the world's biggest entertainment and celebrity news outlets to the Melbourne Cup Carnival for the second time as the exclusive partner of Maison Mumm, the world's icon for celebration.
E! will host an array of famous faces in the Maison Mumm marquee in The Birdcage at Flemington throughout the Carnival, including E! News anchor Maria Menounos.
Devious Maids star and former Melrose Place heartthrob Grant Show, Devious Maids and Satisfaction star Katherine LaNasa and breakout stars of The Real Housewives of Auckland, Gilda Kirkpatrick and Michelle Blanchard will also be attending.
E!'s Australian host, Ksenija Lukich, will attend the marquee to film content for the locally-produced weekly entertainment program, The Hype, while hosts of brand new local production Style Squad, Tash Sefton and Elle Ferguson, will attend the Mumm marquee on Crown Oaks Day.
Watch Tash Sefton and Elle Ferguson in the latest episode of Style Squad: EP 7 | SMILING SUCCESS
The Maison Mumm marquee in 2016 will showcase the daring spirit of the brand with a Club de la Plage ("Beach Club") marquee theme that is set to take celebration to the next level, with an exclusive high energy daytime party reminiscent of iconic beach clubs in the South of France and across the Mediterranean. In keeping with the theme, Mumm Rosé – the ultimate daytime drink – will be served throughout the marquee, alongside a series of champagne cocktails.
Guests in the marquee will be treated to world class performances from Rosé Soleil; a performance group that has hand selected the best entertainers from around the world, from Cirque du Soleil to BLANC de BLANC and Limbo, brought together just for the Melbourne Cup Carnival. The Rosé Soleil group will bring the marquee to life with, thrilling performances consisting of singers, dancers, acrobats, musicians and DJs, with daring aerial routines and champagne celebrations that will raise pulses and provide a feast for the senses.
In addition, celebrity DJ, actor, and model Didier Cohen will perform a one-off exclusive DJ set for guests of the Maison Mumm marquee on Emirates Melbourne Cup Day, bringing the party atmosphere to The Birdcage.
Having firmly established a reputation as the place to party, the Maison Mumm marquee will be the hottest destination in The Birdcage, taking a bold move in 2016 with an unprecedented activation element that must be seen to be believed. All will be revealed on Birdcage Media Preview Day, Thursday 27th October.
See all the best moments for Melbourne Cup Carnival 2015.